Meet Jo Frost

I’m Jo Frost, a globally recognized family expert, international television personality, New York Times best-selling author, thought leader, in-demand speaker, consultant and trusted expert for media outlets around the world.

I’m also a highly experienced executive producer, best known for my internationally acclaimed television show, Supernanny.

Through my production company, Nanny Jo Productions, I have been behind global television programmes including Nanny on Tour and Family Matters.

I’m so glad you’re here, because it means you are curious. You want to learn, evolve and become the best parent you can possibly be while embracing the extraordinary honour and responsibility of raising a child in today’s world.

My Professional Beginnings:

My career began in 1987, nearly four decades ago, when I was given the opportunity to support families professionally in the many different ways they needed.

My early work included guiding families as they brought their newborns home, navigating those crucial first six weeks of transition, professional career nannying, working with families who valued the knowledge, experience and reassurance that a highly trained childcare professional could provide.
Throughout my decades of working directly with children and parents, I found enormous joy in sharing my knowledge not only with families, but also with emerging professionals in the parenting and childcare fields who sought my guidance and expertise.

As the demand for my support grew, I began the transition into establishing my own private family consultancy. I was increasingly called upon to troubleshoot and resolve challenges for families around the world. Mum’s the word was certainly not the case; news travelled quickly by word of mouth about the meaningful and lasting changes I was helping families to create.

I became sought after by public figures, called upon to support military families and invited into the homes of families from every part of society. My work addressed sleep difficulties, behavioural concerns and the many practical and emotional challenges that can arise throughout family life.

After two decades of hands-on, real-life experience and immersive family support, I was given the opportunity to bring my consultancy work to television through the groundbreaking format that became known around the world as Supernanny.

From Private Practice to Global Impact:

Working with hundreds of families from different walks of life, religions, cultures and economic backgrounds through both my professional work and personal charitable endeavours has given me a truly global perspective and allowed me to develop an exceptional depth of expertise and wisdom.
My work has since reached millions of families worldwide through television, books, private consultancy, public speaking, advocacy and international media.

Supporting families has always felt very natural to me. My connection with children, together with my intuitive and empathetic understanding of family dynamics, allows me to bridge the gap between children and their parents. By helping families look beyond the surface of a challenge, I create space for more authentic communication, understanding, love and connection.

My Approach to Supporting Families:

My work has never been about addressing behaviour alone. Behaviour is communication, and meaningful change begins when we understand what is happening beneath it.

I help parents recognize what their children are communicating, understand the patterns affecting their family and develop the practical tools they need to move forward with greater clarity, consistency and confidence.

My approach is honest and direct, but always grounded in compassion. I believe in providing families with realistic guidance that can be applied to everyday life, helping to create stronger relationships and lasting change.

My Mission Today:

I believe family is the centrepiece of the table we call the world.

My mission is to educate and empower families globally so that parents can lead with confidence, children can feel safe, seen, heard and understood, and stronger family relationships can create a positive impact for generations to come.

Today, I continue this work through private family consultancy, television and production, books, public speaking, professional training, advocacy and carefully chosen partnerships that align with my values.

Whether I am supporting one family privately or speaking to millions around the world, my purpose remains the same: to protect childhood, strengthen families and help parents lead with confidence.

Championing children will always remain at the heart of everything I do.

With my practical, supportive and down-to-earth guidance, I have been Helping Families Shine since 1987.

Do You Need My Help?

If your family is facing challenges and you would like to explore my confidential professional support, please click below and complete the private family application form.

-Jo Frost xx