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Revered Family Specialist, Jo Frost to Help Raise Awareness of Anaphylaxis and Life-Threatening Food Allergies

August 11th 2015, Los Angeles — The UK’s Anaphylaxis Campaign announces the addition of global parenting expert, Jo Frost, as the newest celebrity ambassador for the Campaign. Lynne Regent, Chief Executive, Anaphylaxis Campaign said: “We are so pleased Jo Frost will be joining the Anaphylaxis Campaign as one of our patrons and we look forward to working with her.  Jo has always been a very strong supporter of the Campaign and her personal experiences of living with a severe allergy means she has a strong understanding of the condition and the challenges it presents.  Jo’s work with families and children means she can bring her natural empathy and knowledge to help parents and carers who are looking after a severely allergic child, which can be very emotionally stressful and worrying.”

Frost joins champion swimmer Mark Foster and celebrity chef, Giorgio Locatelli, as crusaders for this important cause. Jo will work closely with Anaphylaxis Campaign and its numerous families to help raise awareness of the tremendous challenges families face when living with life threatening food allergies.

As a global parenting expert, bestselling author and television personality, Jo Frost has dealt with the life-threatening risks of food allergies within her work with families and also personally since Jo herself is allergic to peanuts, tree nuts and shellfish. Jo will support the Campaign by using her popularity and credibility to educate families and communities about the health and safety issues surrounding food allergies.

Jo is thrilled to join Anaphylaxis UK, “As a global voice for those who live with life threatening allergies I am grateful to have the opportunity to join forces with an esteemed organization like the Anaphylaxis Campaign. Together we will make strides in bringing awareness and education to communities and individuals who are less informed about this medical condition, creating inclusion and equality for those of us living with Anaphylaxis.”

About Jo Frost:

Distinguished and beloved global parenting expert, Jo Frost, has been in our living rooms for over fifteen years. Both producing and starring in a variety of television shows including Supernanny, Family Matters, Family SOS, Extreme Parental Guidance and her newest show-Jo Frost; Nanny on Tour. For Jo, television has become her most successful medium to deliver her techniques and teachings to those who need them most with the repeats of past seasons becoming a vast library of step-by-step assistance for families. Furthermore, her six books on parenting, the most recent being: Jo Frost’s Toddler Rules, have become the go-to guides for parents universally; all of who value her no nonsense yet caring approach that has helped millions of families across the world to achieve what they believed unachievable.

Jo Frost is the most recognizable and trusted parental expert and family advocate worldwide. Earning this reputation through over two decades of expert execution of professional and highly effective advice to millions of families. Frost has always had a natural gift for connecting with children on their own level, and moreover organically connecting both parent and child.

With over 20 years in childcare, beginning as a professional nanny, she has honed her successful methods of child- rearing with hands-on, real-life experience. She has encouraged and helped parents with different challenges — from potty training and sibling rivalry to sleep concerns and tantrums — and continues to place practical solutions into homes, whether dealing with extreme or everyday problems.

Jo Frost is an ambassador for United Nations-Shot@Life, FAACT and HomeStart UK and since losing her mother to breast cancer, also lends her name to various cancer foundations. In addition to being awarded the RTS Royal Television Society Award and the International Rose Dior Award in the UK for Supernanny, Jo also won the 2006 TV Guide’s People’s Choice Award and she received an International Emmy Award nomination in 2006.

Jo’s experience as TV’s leading parental educator has brought her lasting recognition, with her reputation reaching audiences worldwide. Frost is consistently headhunted to appear as the keynote speaker for both corporate events and seminars. The locations of such have included Holland, Singapore, Saudi Arabia, England and Australia. Her television shows go even further afield with programs airing in over 300 territories including Asia, Africa, North and South America, Europe, Australia and most recently in the Middle East. Jo continues to help individuals and families to face and overcome challenging family issues. For more information please visit www.jofrost.com and follow her on twitter @jo_frost

About Anaphylaxis Campaign

The Anaphylaxis Campaign is the only UK-wide charity solely supporting people at risk from severe allergic reactions (anaphylaxis). For over 20 years we have provided information and support of the highest quality to patients and their families.

The Campaign recently released a hard hitting short film #TAKETHEKIT, please Watch and Share.

Our ultimate aim is to create a safe environment for all people with allergies by educating the food industry, schools, pre-schools, colleges, health professionals and other key audiences. Our focus is on medical facts, food labelling, risk reduction and allergen management.

We empower patients, carers and healthcare professionals through our Allergy Wise online training.

We actively campaign for better allergy care and treatments.

The Campaign provides tailored services for individual and clinical professional members and also has a corporate membership programme.

Join us and find out more: www.anaphylaxis.org.uk Follow us on twitter @anaphylaxiscoms and find us on Facebook, LinkedIn and YouTube.

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